July 18, 2005, News Corp. CEO Rupert Murdoch to spend 580 million U.S. dollars acquisition of MySpace.com, alarming figures on China blog community certainly had not a small stimulus, Sina and Sohu, two major Internet blog service providers the potential value of the blog, skilled use of the "28 rule", Sina flexible use of those two ideas into the celebrity elite, while the value of the Sohu blog is that Bacheng grassroots mass line, with carving up the Chinese blog user.
Today, after less than two years of development, as the media, Sina is still only media. Sina complex media may be too strong, perhaps the director, Chen Tong Sina blog better at doing the media, Sina's blog basically is around those stars and celebrities from the media developed for the grassroots, the "neighbors with celebrities," " Mining star privacy, "the biggest attraction is the Sina blog. Therefore, the star blog on Sina's packaging has a fairly good under all speculation visits. And Sina blog, celebrity name story, through the hard work hard, together with vocal opposition and mutual flattery flattery, also reached the publicity hype their own purposes.
With celebrity gossip blog from the media broke the news of Sina, a time of fame, celebrity to bring traffic to Sina Sina Feng celebrity blog overriding justification for the traffic. However, in 2006, Sohu successfully held the first blog, when the General Assembly, the industry was in uproar, the original, not only stars Sohu blog, blog also can play. Sohu blog owned by new technology and good user experience, holds a fatal attraction to the grassroots. For public users, not only stars, celebrities blog and users through the exchange, the user is no longer just a Sohu blog spectators, more of a hero and participants in the Sohu blog is not only beautiful, more fun .
When Sina's celebrity blog has attracted everyone's eye and earn amazing flow, but the celebrity blog, after all, short-term effect. Sohu blog, although no lack of stars and celebrities, but the degree of active Sohu blog roots for Sina envy. Perhaps the technical background of the reasons Charles Zhang, Sohu blog was born more from a focus on products and user experience. Especially when after the release of Sohu blog play version, allowing users to see the blog's popularity, daily life, grassroots-oriented features, Sohu blog is simply a WEB page on the virtual game field, a variety of content, various modules, various combinations all kinds of game ... ... all the settings are changing to meet the individual needs of users, the original blog was not to star "elusive" luxury, in the Sohu blog, the stars are free to our users blog circle of friends and users also can be a star for all.
Sohu blog in the playing, the user can freely publish the log; can search dog music box can not download large music collections; small footprint allowing users to know quietly concerned about their blog for bloggers; small strip of function achieved Sohu between the various products of the instant messaging; Friends article Subscribe to news Subscribe to the RSS subscription feature allows various Sohu Hirotomo easy to see the best of the internet every day; users to change the blog template does not not return to the main page Log changes stop set, random topics drag adjustment module layout can be done ... ... Sohu blog on pictures, music, support, advise and labels relevant content classification is a common topic and interest to people more easily to communicate with contacts, and blog content with Sohu, search interoperability between products, making Sohu's blog has obvious "Space" feature. Sohu blog for a time vividly highlights the various features, technology, products and user experience can be said to be the overall integration.
Sohu blog play launch of the impact on the Sina blog is a "encroaching"! Sina momentum gradually decline celebrity blog, churn has become an established fact. Sina was officially launched in March 2007 users personalized version of the blog, the new website of the Sina blog highlighted the concept of the circle, but now the user is no longer easy to 蹇芥偁 up. Sina push the concept even more, how? No core technology, the core concepts and practical action to support the Sina blog is "Media", from the music, pictures, and with the support point of view, the general performance of Sina blog, in addition to text, the Sina blog to show very limited. From the user experience point of view, Sina blog is dressed in layer after revision, "the user is king," the coat, a simple domain with M and U strictly distinguish between grass-roots blog celebrity blog can easily see that Sina's emphasis on star light grass-roots nature.
Sina blog revamped line of grass-roots blog appears to have good prospects, but in fact the road hard! Sohu blog in a small footprint, the functions of a small piece of paper all be reflected in the Sina blog, but the real comparison, you discover that this embodies the only copy of the Sohu's framework missing its essence. Matrix in the portal Sohu Sogou, chinaren full range of resources, Sohu seemingly simple features such as pass and a small piece of paper, in fact, all the Sohu and comprehensive products and resources to achieve the integration, and Sina in "ctcl + c" and "ctcl + v" these models, the product features and user experience greatly reduced, when the user wants to change the template when Sohu menu select OK to return to higher levels so cumbersome process really makes it difficult to see the so-called user experience in What!
Sina blog to restore the loss of Internet users growing, vigorously launched a blog for Sohu move tool, however, no one thought would be a military anti-Sohu, causing their friends to move thousands of Bo settled Sohu! Zhang Xin Tourou Sina even once, so style star Ding Junhui has abandoned Sina and Sohu switch.
The case seems strong Sina media empire, will close the evening?
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