Nothing better than having a private business owner in trouble even worse things.
Late last year, Skyworth Digital (0751.HK) Stephen Wong, founder and leader of the legal issues encountered so many people can ride out the storm began to question the Skyworth. As private enterprises grew up fast, 10 years seems to have been troubled Skyworth, though always at a crucial moment before the head off, but the bosses who do not believe the trouble will not bring turmoil.
But after a few months but did not Skyworth performance as bad as people imagine. 2000, color TV market in China is still a small role in the Skyworth, 4-year period has been the first leap into the field Army. September 30, 2004 April 1, 2005 during the day, Skyworth's turnover of 4.349 billion Hong Kong dollars, the same period the previous year's 3.644 billion dollar increase of 30.86%; net profit of 187 million Hong Kong dollars, the same period the previous year's 081 million Hong Kong dollar soared 130%. Huang Hongsheng cause ridden in time, Skyworth has not stuck in mud, on the contrary, the high rate of business growth is actually rare in recent years, can be financially very rare that a good year.
At present, the past did not pay too much attention to competitors amazed Skyworth Skyworth excellent market performance, start it as a major competitor. "Skyworth took four years to nearly 5 billion yuan sales volume achieved from nearly 10 billion yuan, mainly R & D and market integration than good." Has more than one industry on the development of such a characterization of Skyworth. It usually does not Visible of Skyworth, R & D and the market in the end in what pattern?
Institute of multifunctional
Skyworth Research Institute at the New Komeito town Skyworth 15 mu production base in a corner, through the busy clutter of the workshop, the Institute three-storey building looks like a workshop. Boxes piled around the street, next to a plant in the workers are from the 4th floor, leaned out the window of a home-made using slide down to send foam packaging. This is probably the most we have seen crude research environment where, for comparison, many companies institute always has the most bright and comfortable office environment.
In fact, Skyworth Institute of itself really is a productive sector. In the third floor of the Institute has six different types on the production line, which is Skyworth Institute pilot and production departments. Original new product is a small trial and pilot on the production sector to carry out large-scale production line, once one part of the problem, a line of a hundred people had to stop to wait for changes. To avoid this, after the Institute of reform put into research and development testing phase, trying to design the product itself and in the R & D department to resolve the issue. As a result, the organizational structure of the Institute after the original innovation is simply engaged in scientific research, now transformed into an independent research entity, and entered the industrialization stage, not only do technology also start the process.
Skyworth Institute now has 700 people, about 200 developers, managers have twenty or thirty people, the rest are as skilled workers. New product came out, the first small-batch test and improve. That can be invested, and then into the pilot line production of 200 units to 2,000. Wait until sufficient production efficiency, process no problem, product maturity and then submitted to the production sector for large-scale production.
Skyworth's engineering strength of the weak, which is chosen to produce the phase section on the Institute to complete one of the reasons. Interestingly, the Institute's pilot line can support themselves, they do not test planned for the production department for processing, production departments to pay the appropriate fees, such as the Institute will make its annual funding of several million dollars.
In addition to volume production new products, the Institute will bear the test marketing of new products, such as pilot line to be first produced in 2000, sets new products to market for the first test market, the advantage of doing R & D in the first time to know how the sales of new products, there is any problems, shorten product development and industrialization process. Finished before the design transferred to production systems, production finished go to sales, production will become the information center and then back to R & D, but now simply open up a direct chain R & D and market access.
Dean Lihong An introduction, when Vice-President Zhang Zhihua, said with a smile Zhang Zhihua, "name pushed, name Tuitui Tui", research vice president Zhang Zhihua is responsible for promoting the veterans department, because the new products come out, the R & D also responsible for new technology and new product introductions to the production and sales. "Because the market a new product do not know what kind of advantage, so R & D personnel to branch offices around the country to go on all the technical training and introducing new products." Zhang Zhihua said.
Currently, Skyworth set up a special "product committee" members from R & D, marketing, sales, service department related to the composition, generally seven or eight individuals, each month there is joint production, supply and research and to communicate information. If a market product problems, marketing research and a team to go immediately to resolve.
Market Research Institute
Skyworth TV division president Zhang Xuebin recall a time when he assumed office, Stephen Wong called him in the past, the task entrusted to him the first thing is to let him start from the R & D department, investigate product quality problems and find solutions. Because at that time there's a lot of product quality has become a bottleneck in the system. Huang Hongsheng means let him first go to the months of R & D, Zhang Xuebin was spent on R & D department went to two weeks time to do a lap investigation.
In June 2001 long before the period of time, Skyworth's R & D by sector of the four groups; Institute of Software, Hardware Institute, Institute of Electronics Research Institute and HD, for each group by a boss. They would each go to the upper reaches of IC companies understand the new technology to the other experimental techniques are being developed to take over. Risks of doing so is either developed and market the products are out of touch, not the market needed products; or found out some products that do no use; or the IC itself is not mature, and blindly follow some of conceptual experimental products, the company invested huge, often for others to experiment, Guer losses.
In addition, the product developed, the R & D no further processes, such as a lack of first test and pilot the process and can not check the product R & D products directly out of production, something has gone wrong and come back again and again affected stability of product quality.
In fact, from June 2001 Skyworth Academia Sinica Lihong An now, was appointed chief scientist, has overall responsibility for research and development, to Zhang Xuebin to set up after the TV business unit during the period before, seems to have set out to find Skyworth solution. But wound up in the Skyworth, the solution has to be developed not just a part of the problem, but the entire business process and organizational structure of the adjustment, so until May 21, 2001 Zhang Xuebin the TV division was established integrated production and marketing research really began, and R & D innovation also will started.
It is said, after an extended stay, Zhang Xuebin first thing to do is to link research and development and sales. R & D personnel at the time of performance evaluation is not a standard, previously viewed not come to work, and whether the overtime was, and how each government department to do, and are more qualitative rather than quantitative indicators.
April 18, 2001 is the Skyworth annual technology conference in the conference relates to the recognition of science and technology R & D personnel, money allocated for the practice of Zhang Xuebin raised a new idea, based on the contribution of corporate profits to consider incentives for R & D personnel, new incentive program will be in accordance with the group who designed the designer of these products ultimately sold in the market to extract the ratio of the number of profit incentives. This new program has been supported by Lihong An Dean, because he started from 2000, tried to effective structural reform, trying to develop into a stable profit center.
"The designer of the technology and market profits bonuses linked to the completion of market-oriented, focus on efficiency change is the foundation of all." Xue-Bin Zhang recalls.
Risk and risk aversion
To open up R & D and market access, while the R & D personnel and market linked incentive mechanism makes R & D R & D project teams from product planning, technical solutions, such as matching production to market through the track in the end, can achieve rapid market reaction, but which also contains certain risks.
This risk is often competitors Skyworth question: This makes a certain product items may be over-dependent on one person or several people, the group's backbone once they left, the project may be paralyzed.
"We have been exploring this problem, and now a lot lower this risk. One is thinking of the design platform, the design of all the basic platform to share, many things are standardized, the second is to strengthen the management of each step completed, the results should be written into a file, people go, the file is still there; third of each project is not a person to do, is a group. in arranging a project consciously arrange replacement, in a project group where two people may or three people doing the same role, but for a different focus. Through these methods avoid the risk that the method from scratch with the end of the current would indeed greatly increase efficiency, researchers would be very concerned about his product, they often go to market see the technology has no problem selling status. "Lihong An said.
Zhang Xuebin said Skyworth Group R & D investment has accounted for sales of 1 / 4, but Skyworth Research Institute has been trying to save costs as much as possible through various channels. For example they will actively participate in national research and development projects, from a subsidy; joint upstream businesses invest in new product development, but also with the development of the joint tube factory dies. When they push "flat Storm" is the time to find manufacturers willing to do joint development of the mold tube. "Because of the high cost of a mold, tube manufacturers will be out some money, thus reducing our risk." Research vice president Zhang Zhihua said.
Skyworth Institute definition of innovation itself has been adjusted, and their principle is innovative but not too much ahead. "We think the year ahead after." Lihong An said, "As long as a year ahead to products, product technology R & D may be a few years to do well, we are likely to become victims of the industry." He felt that combining the actual situation of Skyworth and industrial location, put out the satellite products uneconomical. "Products ahead of 3 months to 6 months is the best time to market, rivals such as large-scale investment, the market matured, Skyworth and then accelerated forward, to obtain high profits."
Today, however, Skyworth is facing greater challenges Academy. In 2004, Skyworth Group, the purpose of the establishment of the Academia Sinica in the hope that they will not only TV division is responsible, but also for the new industrial technology research and development companies. Skyworth has always pursued "with fewer people doing more things," was only about 200 R & D team under enormous pressure. "This year, the pace of product development research institute to reach last year's 1.7 times." One researcher said, "We estimate that during the New Year I am afraid that can not rest."
In fact, Skyworth Institute now finds itself a bit confusing law and order, Gong Ming Town, attracting R & D personnel disadvantage. The Research Institute to meet the Group's 100 billion yuan in 2015 to achieve the scale of need in research and development to make some changes in the layout. Example, need to pay more attention to more sophisticated techniques, but "we are now considering a 3 to 5 years of product, but it does not take into account the product after 10 years; In fact, when conditions permit, we really hope that the Institute of Environment and equipment can be improved. "
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